In today’s digital era, if you can’t be found online then you barely exist. This works the same way for the products you promote. Having a good online presence can help you reach your interior designer audience 24/7 and increase your sales all over the world with minimum effort. So we picked up five efficient strategies to get your brand noticed online by designers and architects.
Unless you’ve been living in a cave this first one is obvious. The easiest, quickest and cheapest way to do so is to create accounts in social media. Make sure you can be found on the “golden four” of SMM: Facebook, Twitter, LinkedIn and Google Plus. If the products you offer are visual, Pinterest and Instagram are a must for you as well.
Here are the major ways to use them to promote your products:
To reduce efforts for social media management try out some free SMM aggregators, like Hootsuite, to cut down the time you need for all the management.
Another good idea for drawing traffic is getting a post featured on a professional blog or group. There are a few ways you can do this:
The best thing about your own professional site is that you can tailor how it looks and what information and services it can provide to visitors to maximize your brand.
Simply creating a website is not enough. You need to work hard to make it noticed and there are two effective ways to do so:
Banner Ad strategy is similar to the AdWords. The only difference here is that you pay a singular website directly. If you want to promote your goods to designers, you can try cooperating with professional news websites such as Archdaily or Archinect.
Though banner ads work great for some areas of business, their popularity and efficacy have decreased in the last few years. One of the biggest drawbacks to banner ads is that even though the page view is quite high it doesn’t necessarily mean that this is your targeted audience, or they are in the process of searching for specification when come across of the banner ads. Converting these visitors into actual customers becomes an even greater battle. Placing your ad on professional websites will cost you, so this is definitely an option for companies with a larger marketing budget.
The best method to promote your brand is through the use of native ads. By integrating your content collaboratively with websites that provide professional services to designers and architects your brand can engage your targeted audience more effectively than other ad campaign method. This type of promotion is camouflaged within the natural look and function of the website to engage users while adding value to their experience.
For example, Fohlio, which is a smart specification platform for interior and architecture designers in 60+ countries, has some attractive product campaign elements. It offers a seamless native ad experience to their users and presents the sponsored products to the professional architecture and interior designers, while they are creating specification. This is the perfect way to generate higher click rate and sales leads. Here come the options Fohlio offers.
Read: 8 Elements of an Indispensable Digital Material Library
When the User adds a product type to his specification list, Fohlio automatically shows the relevant products from vendor and directs traffic to their website.
When the User is editing the specification, previously specified products are displayed. If the vendor distributes the same products, a quote request from the User will be sent to the sales person. See image below.
Products from the sponsor are displayed as similar products to user’s previously specified products, which generates quote request to the sponsors.
Native Ad approach will help to spend your marketing budget wisely and establish great connections with designers from all over the world.
Hopefully, you have found the strategies described above helpful. Reach out to us here if you have more questions. We’re interesting in hearing what method you find more effective for promoting your brand to designers? Share your opinion in the comments section below!